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RussianTown Inc. is a visionary company encompassing “four” strategic North American markets in Atlanta; Chicago; New York City and Los Angeles. Our company offers clients powerful marketing tools to reach 3 million Russians in the United States and approximately 50,000 Russians in Atlanta, GA. To achieve your goals in reaching the Russian-American market we offer several services that include:
- Advertising;
- Marketing;
- Commercials;
- Direct Mail;
- Print and,
- Internet-Marketing.
Our representatives are highly educated in marketing, and we speak both English and Russian fluently address your individual needs.
About the Russian-Speaking community of Atlanta
The Russian-speaking community of approximately 50,000 people in Atlanta is one of the fastest growing ethnic groups in Georgia. Most of the community members reside in the counties of Gwinnett; Dekalb; Fulton and Cobb. In the past, most companies with multicultural marketing programs tended to focus their efforts solely on Hispanic, African-American and Asian-American consumers. In recent years however, progressive U.S. companies began to turn their attention to consumers of Eastern Europian origin.
Our recent demographic research of the Russian-speaking community in Atlanta showed:
Age:
- Up to 17yrs – 20%;
- 17 to 24 – 8%;
- 25 to 49 – 60%;
- 50 and over – 12%.
Educational ranges:
- PhD – 6%;
- M.A. – 17%;
- B.A. – 36%,
- Technical professionals – 33%;
- H.S. Grades – 8%.
- 22% of the Russian-speaking community members work as computer programmers or managers;
- 26% are business owners;
- 44% are working as service providers restaurants, auto shops, etc.), craftsmen or salespersons.
Income of the average, recently arrived, Russian-speaking immigrants (family of three) is $26,400. The average income for those who have lived in the U.S. for six years or more is $35,300.*
According to the latest census, immigrants from the Former Soviet Union have higher incomes ($15,012 per capita/year) than those born in the U.S. ($14,367 per capita/year).**
Ethnic Communities in the U.S. represent a combined buying power of 600 billion dollars.***
Nationwide, 56% of immigrants respond to printed advertisements appearing only in the ethnic press.****
The average advertising cost in ethnic media is 7 times less than U.S. mainstream media.****
*Information provided by Research Institute for New Americans.
**Immigration and Naturalization Services – Annual Report.
***Information provided by Data quest.
****Information provided by Advertising Age.
Some facts about Russian-American people
The Russian-Speaking population in the United States constitutes approximately 3 million people.
Russian-Americans are largely concentrated in 10 major urban centers in the United States.
Between 1990 and 1998, the Russian-speaking population grew 254 percent* and continues to increase at a rapid rate.
Russian-Americans value family and education. Russian immigrants are the most educated in U.S. immigration history. An overwhelming majority has an equivalent of the U.S. bachelor’s degree.
Most Russian-Americans are highly educated and wish to maintain their language and culture.
Today, in the United States, there are more than 90 Russian-language print publications, more then a dozen Russian-language radio stations, four Russian-language television channels.
*Source: Multicultural Marketing Resources.
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